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Zim’s is Now Zim’s Max

New identity, logo and packaging for OTC brand.

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By: Christine Esposito

Editor-in-Chief

Perfecta Products, Inc. has rebranded its Zim's product line as Zim’s Max, and is rolling out a new logo and package design.  The new packaging is a move to better position the Zim’s Max product line under a single identity, while the new identity reinforces the company’s product development approach of starting with nature’s best ingredients and making them perform better through science, according to the company. “After years of growth, numerous happy customers, and many new additions t...

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